Social Media Marketing
that connects you with new customers
With over 1.5 Billion users (that’s 1 out of every 7 people on earth!),
Facebook and social media has become highly important in everyday life.
BE YOURSELF. EVERYONE ELSE IS ALREADY TAKEN.
With the major social media channels continually evolving, and new ones emerging by the day, social ad spend — especially video, and, particularly, mobile — has gone supersonic.
Social media platforms are where people hang out and spend ever more time — and it’s where brands need to be. But here’s the catch. Social media is an individual’s space, that you’re not necessarily invited into. So you’ve got to figure out which space you’d like to be part of and how to put yourself there.
Get Paid Social right and the rewards are exceptional. Get it wrong and it can bite you on the backside. And then some. With Paid Social, striking the right balance is absolutely key.
Get Paid Social right and the rewards are exceptional.
OUR Paid Social Expertise
Overall campaign ROI of 532%
and a 50% increase in YouTube channel Views.
With every Paid Social campaign, we start by determining which social media platforms are relevant to an individual brand and which aren’t: Facebook or Twitter, LinkedIn or Instagram, Pinterest or Google+?
Each has its own tone and unique rules of engagement so what brands categorically shouldn’t do is hit every channel willy-nilly — and hope.
The next step is to confirm your goals: social engagement, brand awareness or a targeted number of sales?
We then create the content and ads that sit comfortably in each specific social media ecosystem: in social media, horses for courses has never been more important. The key is to blend in and be relevant, not stick out and interrupt.
Facebook Marketing and Services
Facebook has enjoyed a massive growth globally and has created a platform that businesses can ride on to boost their reach into their targeted social communities. According to research, more than 250 million people visit Facebook every single day making it the most populous social platform. Our experts will help you capitalize on Facebook marketing through the following avenues; Facebook pages, Facebook Advertising which includes text and graphics, Facebook Places which allows your clients to check-in to your business based on the geographical location of their mobiles. We shall also promote your business through custom Facebook Badges.
Instagram is popular for photo sharing. In the event your business deals in products or services that have a visual appeal, Instagram marketing can easily turn your customers into brand ambassadors to enhance the promotion of your product to your targeted audience. Our professionals are experienced in building brand awareness as well as engaging existing and new customers. We shall develop an Instagram marketing strategy tailored to meet your marketing objectives.
LinkedIn Business Marketing and Advertisement
LinkedIn has over 2.5 million subscribers who are in essence potential customers. To succeed in LinkedIn business marketing, you have to leverage on your existing contacts to linkup with potential customers. LinkedIn advertising is effective because research shows 51% of companies acquired new B2C customers through LinkedIn. Also, about 93% of B2B marketers view LinkedIn as the leading site in effective lead generation. We shall help you set up a LinkedIn company page, a customized cover page and linking your LinkedIn profile with your other social media platforms. We customize your LinkedIn marketing through content creation and posting, reputation management and social monitoring.
Pinterest Marketing Service
As an online bulletin board which allows users to curate beautiful and eye-catching images of their products, Pinterest gives you an opportunity to expose your brand and interact with your followers at a much higher level. According to research, 29% of Pinterest users have gone ahead to purchase something after pinning it. Bearing in mind that Pinterest accounts for 40% of social media purchases, having a functional Pinterest presence can give your business mileage.
Over 1 billion videos are watched daily in different parts of the world including the United Kingdom, a fact that makes YouTube video content one of the most influential branding strategies that creates awareness, drives sales as well as customer retention. Our YouTube experts use advanced customer algorithms and targeting technology to deliver your advertisements to the appropriate audience at the appropriate time in order to drive ROI and optimize results.
Social Media Analytics and Monitoring
As a business, listening to your customers is very important. However, businesses that go ahead to understand their customers gain extra mileage relative to their competitors. With billions of social conversations going on daily over the internet, you need intelligence monitoring and gathering tools. We help you to analyze, monitor and gather insights across the social platforms to enable you make informed decisions on how to shape your marketing campaigns and create better products for your customers. We bring together your social media accounts on a single platform to enable us monitor effectively.